With the surrounding anticipation for the upcoming feature film Star Wars: The Force Awakens, on Thursday, September 3, 2015, we will be able to participate in the world’s first-ever global LIVE toy unboxing event. This epic event will take place over the span of 18 hours, 15 cities, and 12 countries, and will feature a host of celebrity stars from Maker Studios network. The event culminates at midnight, and then #ForceFriday will begin at many retailers.  

You can catch Anthony Carboni and Andi Gutierrez hosting the countdown to Force Friday unboxing event on Star Wars’ YouTube channel – it begins in Sydney, Australia 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT  (11 a.m. EDT) on Thursday, Sept. 3.

My kids are very excited to see our cousin, Dante Basco (12 am EDT, 9/3) and one of their favs, EvanTubeHD (8:30am EDT, 9/3), on the list of personalities to participate! Dante will be unboxing from Hong Kong and EvanTubeHD will unbox from New York.

photo courtesy © Disney/Lucasfilm

photo courtesy © Disney/Lucasfilm

This will be the first look at the film-inspired toys and at the end, we will have #MidnightMadness at select retailers to shop for The Force! I can tell you now that Target is one of the retailers that will be participating, beginning at 12:01 am on 9/4, and select Disney Stores will also be opening early to showcase new Force Awakens merchandise. Check out Disney Store’s website to see where you can shop in person.

*For those of you in NorCal, Arden Fair, Vintage Faire, and Roseville Galleria Disney Stores will all be closing early 9/3 at 8pm and opening early (between 6 am – 8 am) on Force Friday. Check their website for opening times. 

We are super excited, and will be logged in to watch this event unfold! Then, hopefully we can stay awake long enough to line up for #MidnightMadness! 🙂

Will you join us and watch the live event?